Kele Roll Cake Is Now At VivoCity Basement Two – HarbourFront, Singapore

You may have seen or tasted the lovely Kele Roll Cakes at various pop-up event. If you love them, you will be delighted to know that Kele Roll Cake now landed at a Kiosk in VivoCity Basement Two (opposite Koi), same floor as London Fat Duck.


Kele started out as a traditional bakery and confectionery in 1983, famous for their cakes and pastries, especially pineapple tarts voted as the best in a Singapore competition in 2013. One other popular product of theirs is the Durian Moon Cake available only once a year. Being in a confectionery business, they are passionate about offering their customers “quality cakes and pastries made from quality ingredients”. With overwhelming demand for their delectable creations, they grounded their presence in Singapore with a new retail store!


Kele Roll Cake Is Now At VivoCity Basement Two - Kele Roll Cakes


Each Kele roll is made from freshly sourced ingredients such as premium Japanese flour, fresh fruits and fresh cream. Melt in your mouth fillings wrapped in soft spongy cake, best served chilled. Hence, totally value for money. What more can we ask for?


Alongside their store opening, they have launched more flavors to add more excitement to the Japanese brand, which includes but not limited to; Exotic Avocado Macadamia Nut (S$ 12.90), Summery Piña Colada (S$ 12.90), and Romantic Rose Cream Cheese (S$ 12.90)! We adore the rose fragrance; scented yet subtle.


Kele Roll Cake Is Now At VivoCity Basement Two - Avocado Macadamia Nut (S$ 12.90) and Romantic Rose Cream Cheese (S$ 12.90)


The all-time favorite Durian Giant – Mao Sang Wang (S$ 15.90) is still as remarkably awesome. Made from pure durian with irresistible bittersweet taste wrapped with bamboo charcoal roll cake, makes it our number one choice as well as Kele’s Bestseller!


Kele Roll Cake Is Now At VivoCity Basement Two - Durian Giant - Mao Sang Wang (S$ 15.90)


For alcohol lovers, you may look forward to indulge in their Lychee Martini (S$ 12.90) as well as Rum and Raisin (S$ 12.90). If you are feeling summery, do go for the Piña Colada; a combination of a perfect blend of freshly diced pineapples, coconut milk, pineapple juice with a splash of rum, so appetizing!


Kele Roll Cakes Is Now At VivoCity Basement Two - Summery Piña Colada (S$ 12.90)


Their other flavors include D24 Durian (S$ 12.90), Mango Cream Cheese (S$ 9.90), Avocado Gula Melaka (S$ 9.90), Special Pandan (S$ 9.90), Strawberry Cream Cheese (S$ 9.90) and Chocolate (S$ 9.90). Be spoilt for choice with their wide selection of enticing flavors to suit diverse taste buds all-round the year!


These Kele roll cakes are available for purchase at the following 2 locations: Kele Roll Cake outlet at VivoCity (1 harbourfront walk, B2-K10, Singapore 098585) and Chinatown Kele flagship store (2 Smith Street, Singapore 058917)



NAHMJ Verdict


After savouring so many Kele Roll Cake, I would highly recommend 2 flavors; Mao Sang Wang due to its rich aroma and Piña Colada with its refreshing mix of pineapples with rum.

What will be your pick of Kele Roll Cake? 🙂





Kele Roll Cake

1 harbourfront walk, B2-K10, Singapore 098585
Tel: Nil



Opening Hours


Daily  1100 to 2130


Getting There



  • Circle line & Northeast Line, HarbourFront Station


By Bus:

  • At or opposite Vivocity   10, 30, 30e, 57, 61, 65, 80, 97, 97e, 100, 131, 143, 145, 166, 197, 855, RWS8


Rating: 7/10