We are seeing that online businesses grow their market by opening brick-and-mortar outlet. This trend can be seen not only from the fashion industry but also food. Old Seng Choong Flagship Store and Cat and The Fiddle are now fond at The Central. Personally, I welcome the move as this make it convenient and I could get the cake anytime when I crave for it.
Both the flagship stores are located at the ground floor of The Central Clarke Quay. To locate them, find either as they are diagonal across each other.
Cat And The Fiddle
6 Eu Tong Seng Street, #01-41, The Central, Singapore 059817
Tel: +65 .
Opening Hours: Daily 1100 to 2130
Beside the usual whole cakes that customer could purchase via online, now patrons can purchase them in slices, according to the number they desired. In addition, one could select the flavours to assemble the Fickle Feline.
At this Cat And The Fiddle outlet, there are various customisation offered. First, one can customize the gift cards.
Next the figurines to decorate the cake, at $3.
Cat And The Fiddle employed a 3D printing machine for these inexpensive customization.
Lastly, a very interesting Pop-cake ($8). Choose from 4 flavours; Original, Apple Crumble, Strawberry and Oreo. You have an option of sauce sauce to be drizzle over your cake. Next proceed to the counter to add the toppings.
Old Seng Choong
6 Eu Tong Seng Street, #01-48, The Central, Singapore 059817
Tel: +65
Opening Hours: Daily 1100 to 2130
Website: http://www.oldsengchoong.com
Over at Old Seng Choong, they intend to bring the Singapore flavours through butter biscuits. There are a total of 4 editions, namely Katong
Under each edition, there are various series. Each series is a flavour that tells the Singapore story. These flavours are familiar to us and we could easily associate them. The flavours are built in butter cookies.
We tried all the available and love them all. Least preferred was the Putu Mayam as it was too sweet for my liking. I love the Gai Zai as it reminds me of the childhood biscuits.
NAHMJ Verdict
Certainly, a welcome move for online shop to supplement with a physical shop and therefore we could have the cake wherever we crave for them.